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IZBOR

Local dry cleaning, built to be found and chosen first

Project Overview

Izbor is a small local dry cleaning business. The main goal was not “more clicks”, but better local visibility: when someone nearby searches for dry cleaning, Izbor should show up, look trustworthy, and be easy to contact. We built a clear website, optimised local SEO, and connected everything to Google Business Profile and Meta campaigns.

Goals

  • Improve local SEO so Izbor appears in local search and map results.
  • Present services, prices, and location clearly on a simple website.
  • Make it easy for people to call, get directions, or send a message.

Results

Local visibility
More views in search & maps
Google Business Profile and on-site SEO for queries like “hemijsko čišćenje Zrenjanin”.
Customer actions
+90% calls, direction clicks & messages
More people choosing IZBOR when they need a nearby dry cleaner.
Budget efficiency
Low 3-figure monthly budget, high impact
Local SEO doing the heavy lifting, with geo-targeted Meta ads as a simple boost.
Organic taffic is ramping up while ads keep a steady flow of nearby customers coming through the door.

What We Did

  • Website design & development
    Created a straightforward, mobile-friendly site that explains services, pricing, location, and opening hours, with clear calls to call or visit.
  • Local & on-site SEO
    Implemented SEO on the site and structured content for local queries like “hemijsko čišćenje Zrenjanin”, plus optimized Google Business Profile for reviews, photos, and accurate info.
  • Meta ads for local reach
    Ran simple, geo-targeted Meta campaigns to remind nearby residents that Izbor is the convenient, trusted dry cleaner in their area.
  • Tracking and search visibility
    Set up Tag Manager, Analytics, and Search Console so visits, actions, and search queries can be tracked and the local SEO strategy improved over time.

Tech Stack

  • WordPress website
  • SEO & Local SEO
  • Google Business Profile
  • Meta Ads
  • Google Tag Manager
  • Google Analytics
  • Google Search Console

Turn local searches into walk-in customers for your service business

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