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BODOCI BIOPHYSICS

Search turns into qualified leads. Trello makes response instant.

Project Overview

Bodoci Biophysics works in research and development for the skin care and hair care industry. They needed a way to consistently attract qualified partners and projects, not just random form fills. We built a high-converting lead engine with Google Ads and a custom WordPress site, then integrated Trello as a lightweight CRM so every enquiry flows into a clear R&D pipeline with full visibility over research, development, sampling, and next steps.

Goals

  • Acquire qualified B2B leads with a predictable cost per lead (CPL).
  • Automate the handoff from website form submission into Trello/CRM.
  • Get better visibility into the R&D pipeline with structured statuses and data.

Results

B2B leads
2.5× more qualified enquiries
Clinics, pharmacies & brands instead of one-off retail questions.
Export & positioning
70% of traffic from target markets
Site built around GMP, R&D and manufacturing capabilities.
Repeat business
40%+ of projects from returning clients
Private-label and white-label partners coming back with new lines.
Digital funnels focus on ideal manufacturing partners, not random one-off jobs.

What We Did

  • Lead engine with Google Ads
    Built search and remarketing campaigns that turn relevant skin & hair care queries into qualified B2B enquiries.
  • Conversion-focused website & forms
    Developed a WordPress site and landing pages that clearly explain R&D services and collect all key project details in one submission.
  • Trello-based lead qualification system
    Connected website forms to Trello so each lead becomes a card with standard fields and stages for research, development, sampling, and follow-up.
  • Tracking and visibility
    Implemented Tag Manager, Analytics, and Search Console so the team can see which campaigns and pages generate the best-fit leads and refine CPL over time.

Tech Stack

  • WordPress (Elementor)
  • Google Ads (search & YouTube remarketing)
  • Google Tag Manager
  • Google Analytics
  • Google Search Console
  • Trello (CRM & pipeline boards)

Unlock predictable CPL and pipeline growth

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