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HYPNO BEAUTY

A clinical-grade skincare storefront. Paid ads + content turn visits into sales

Project Overview

Hypno Beauty sells clinically proven skin and hair care products via a Shopify store. They wanted to increase online sales in a reliable, measurable way. We built a conversion-focused Shopify storefront, ran paid campaigns, and added SEO-backed blog content, email automation, and tracking so every channel works together to drive revenue.

Goals

  • Grow online sales with profitable paid campaigns.
  • Use content and email to support repeat purchases and education.
  • Maintain clean, reliable tracking across all key touchpoints.

Results

Brand & store
Beauty e-commerce built to sell, not just look pretty
From scattered landing pages to one, product-led shopping experience for face & body routines.
Paid performance
Profitable Meta & Google campaigns
UGC-style creatives, bundles and remarketing working together across the full funnel.
Hypno Beauty is project on pause, but we keep it in our portfolio as an example of beauty e-commerce and performance marketing done right.

What We Did

  • Shopify store development & CRO
    Developed and refined the Shopify store to clearly explain product benefits, surface bestsellers, and keep checkout fast and trustworthy on both mobile and desktop.
  • Paid ads to drive qualified buyers
    Used Shopping and YouTube/paid campaigns to reach high-intent shoppers looking for clinical skincare, then brought them back with retargeting to lift conversion rates.
  • SEO strategy & blog content
    Planned and implemented an SEO strategy supported by blog content that answers common skin and hair concerns, increases organic traffic, and warms up visitors before purchase.
  • Email automation & measurement
    Set up automated email flows (welcome, education, reminders) and configured Tag Manager, Analytics, and Search Console so Hypno Beauty can see which campaigns and content drive sales and repeat orders.

Tech Stack

  • Shopify
  • Google Ads (Shopping & YouTube)
  • Email automation
  • SEO & blog strategy
  • Google Merchant Center
  • Google Tag Manager
  • Google Analytics
  • Google Search Console

Scale your Shopify with Shopping + YouTube done right

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