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DE AURORA

Natural agarwood-based skincare, powered by paid ads and a conversion-ready storefront.

Project Overview

De Aurora is an Australian brand selling natural cosmetics made with agarwood. They wanted to grow online sales, but needed both a better storefront and a reliable paid-ads engine. We redesigned their website around conversion and set up Meta Ads and email automation, supported by clean tracking and search visibility.

Goals

  • Increase online sales from paid ads.
  • Build a site that clearly communicates product benefits and makes buying simple.
  • Put tracking in place so every campaign and sale can be measured.

Results

Storefront & UX
Conversion-ready agarwood skincare site
Clear product benefits, social proof and a mobile-first checkout that makes buying simple.
Foundation in place
Tracking, email flows and search visibility
Tag Manager, Analytics, Search Console and automations ready whenever paid campaigns are active.
Even after Meta Ads were paused, De Aurora continues using this website as their main online presence for agarwood-based skincare.

What We Did

  • Website design and development
    Created a modern, mobile-friendly site that highlights De Aurora’s natural ingredients, product benefits, and social proof, with a checkout flow focused on conversion.
  • Meta Ads for sales growth
    Set up and managed Meta campaigns to reach new audiences and retarget visitors who viewed products but didn’t purchase, turning attention into sales.
  • Email automation for follow-up
    Implemented automated email flows to recover abandoned carts, welcome new subscribers, and encourage repeat purchases from existing customers.
  • Tracking and search visibility
    Configured Google Tag Manager, Analytics, and Search Console so the brand can see where sales come from and refine campaigns and content over time.

Tech Stack

  • WordPress / e-commerce site
  • Meta Ads (Facebook / Instagram)
  • Email automation
  • Google Tag Manager
  • Google Analytics
  • Google Search Console

Grow your natural cosmetics brand with paid ads that convert

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