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MINIBIZ

Online invoicing software turned into a steady flow of qualified signups

Project Overview

MiniBIZ is an online invoicing and business management program for small and medium businesses. They needed their website and marketing to do a better job of explaining the product and turning visitors into trial users and customers. We redesigned the site, built full-funnel lead generation with Google and Meta ads, and supported it with SEO, email automation, and proper tracking.

Goals

  • Present MiniBIZ clearly as a simple, reliable invoicing and business tool.
  • Generate more qualified trials and signups through paid and organic channels.
  • Track the full funnel from visit to lead to active user.

Results

Qualified trials
190% more trial signups
Search, social and SEO bringing in the right users.
Funnel performance
Higher trial → paid conversion
Email onboarding turning more trials into active accounts.
Channel mix
Most new users from digital
Full-funnel tracking from first click to paying customer.
After 3+ years, MiniBIZ runs on a predictable system for bringing in qualified signups each month.

What We Did

  • Website design & SaaS positioning
    Redesigned the site to clearly explain what MiniBIZ does, who it’s for, and why it’s different, with focused calls-to-action for “try for free” and package comparison.
  • Full-funnel lead generation (Google & Meta)
    Set up Google Ads and Meta campaigns that drive targeted traffic (by role, industry, and intent) into pages designed to convert visitors into trial users and demo requests.
  • Email automation & nurturing
    Implemented email automation to onboard new signups, educate them on key features (e-invoices, SEF, reports), and move them from trial to paying customer.
  • SEO & measurement foundation
    Applied SEO best practices, structured content around key invoicing queries, and configured Tag Manager, Analytics, and Search Console so MiniBIZ can see which channels and messages drive the best users.

Tech Stack

  • WordPress website
  • SEO strategy & implementation
  • Google Ads
  • Meta Ads
  • Email automation
  • Google Tag Manager
  • Google Analytics
  • Google Search Console

Turn your SaaS website into a real lead machine

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