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Projekti

MAJSTOR MIKI

Local wrought-iron gates. SEO + ads turn searches into real-world projects

Project Overview

Majstor Miki is a local craftsman business that designs and builds custom wrought-iron gates. They needed more local enquiries from people ready to start a project. We created a structured, SEO-friendly website, optimised images and categories for search, and used Google and Meta campaigns to turn local demand into qualified leads.

Goals

  • Generate consistent local leads for custom gate projects.
  • Make it easy for prospects to see past work and request a quote.
  • Build strong organic and paid visibility in the surrounding area.

Results

Local leads
+210% more calls & quote requests
From starting with only Meta message campaigns on FB & IG.
Cost per lead
60% lower CPL on ~$100/month
Google Search + Meta prospecting for wrought iron gates and similar work.
SEO & structure
70%+ of enquiries from organic & direct
Image SEO, on-page SEO and clear site architecture doing most of the work.
Built from scratch into a low-budget, high-efficiency prospecting site for a local metalwork business.

What We Did

  • Website design & product structure
    Designed and developed a WordPress site with clear categories for gate types and styles, plus galleries that show real projects and drive quote requests.
  • SEO, image optimization & local search
    Implemented on-site SEO and detailed image optimization (file names, alt tags, structure) and set up Local SEO so Majstor Miki appears for nearby searches for wrought-iron gates.
  • Google & Meta lead generation
    Ran Google Search and Meta Ads targeting local homeowners and businesses, sending them to focused pages where they can view examples and submit project details.
  • Measurement & search console
    Configured Tag Manager, Analytics, and Search Console so every visit, enquiry, and search query can be tracked and used to improve performance over time.

Tech Stack

  • WordPress website
  • SEO & Local SEO
  • Image SEO (galleries & projects)
  • Google Search Ads
  • Meta Ads
  • Google Tag Manager
  • Google Analytics
  • Google Search Console

Turn local searches into real projects for your craft business

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