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Projekti

BODOCI BIOPHYSICS

Search turns into qualified leads. Trello makes response instant.

Project Overview

Bodoci Biophysics works in research and development for the skin care and hair care industry. They needed a way to consistently attract qualified partners and projects, not just random form fills. We built a high-converting lead engine with Google Ads and a custom WordPress site, then integrated Trello as a lightweight CRM so every enquiry flows into a clear R&D pipeline with full visibility over research, development, sampling, and next steps.

Goals

  • Acquire qualified B2B leads with a predictable cost per lead (CPL).
  • Automate the handoff from website form submission into Trello/CRM.
  • Get better visibility into the R&D pipeline with structured statuses and data.

Results

B2B leads
2.5× more qualified enquiries
Clinics, pharmacies & brands instead of one-off retail questions.
Export & positioning
70% of traffic from target markets
Site built around GMP, R&D and manufacturing capabilities.
Repeat business
40%+ of projects from returning clients
Private-label and white-label partners coming back with new lines.
Digital funnels focus on ideal manufacturing partners, not random one-off jobs.

What We Did

  • Lead engine with Google Ads
    Built search and remarketing campaigns that turn relevant skin & hair care queries into qualified B2B enquiries.
  • Conversion-focused website & forms
    Developed a WordPress site and landing pages that clearly explain R&D services and collect all key project details in one submission.
  • Trello-based lead qualification system
    Connected website forms to Trello so each lead becomes a card with standard fields and stages for research, development, sampling, and follow-up.
  • Tracking and visibility
    Implemented Tag Manager, Analytics, and Search Console so the team can see which campaigns and pages generate the best-fit leads and refine CPL over time.

Tech Stack

  • WordPress (Elementor)
  • Google Ads (search & YouTube remarketing)
  • Google Tag Manager
  • Google Analytics
  • Google Search Console
  • Trello (CRM & pipeline boards)

Unlock predictable CPL and pipeline growth

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