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YUNA WONEN

Niche lighting store for the Netherlands and Belgium, built to convert and win on Google Shopping

Project Overview

Yuna is a niche online store focused on stylish lamps and lighting for the Dutch and Belgian market. To grow profitably, they needed a storefront that converts visitors into buyers and a product feed that performs strongly in Google’s ecosystem. We helped them build and optimise a Shopify store, set up a high-quality Merchant Center feed, and run Shopping campaigns that turn search demand into sales.

Goals

  • Create a Shopify storefront optimised for trust, clarity, and conversions.
  • Maximise visibility and sales through Google free listings and Shopping campaigns.
  • Increase AOV and LTV so each customer is more profitable over time.

Results

Revenue & conversions
160% more sales from search
Compared to the previous, unoptimised setup – with a storefront built to convert.
Shopping performance
2.8× ROAS on Google Shopping
High-quality feed and Merchant Center driving profitable traffic in NL & BE.
Customer value
+24% AOV · 30%+ repeat customers
Bundles, upsells and email flows increasing both order value and LTV.
Yuna Wonen can now compete with much bigger players on the same search results page – with a Shopify store built to turn lighting searches into sales.

What We Did

  • Shopify store built to convert
    Designed and set up a niche lighting store with clear navigation, persuasive product pages, and a smooth checkout experience.
  • Google Merchant Center and Shopping
    Optimized the product feed and Merchant Center so lamps perform well in free listings and Shopping campaigns across the Netherlands and Belgium.
  • Measurement and search visibility
    Configured Tag Manager, Analytics, and Search Console to track clicks, carts, and sales, and to monitor how products appear in Google search.
  • AOV and LTV optimization
    Used CRO tactics, bundles, and relevant upsells/cross-sells to increase order value and encourage repeat purchases from existing customers.

Tech Stack

  • Shopify
  • Conversion rate optimisation (CRO)
  • Google Merchant Center
  • Google Shopping campaigns
  • Google Tag Manager
  • Google Analytics
  • Google Search Console

Turn your niche Shopify store into a high-converting Shopping machine

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